Entries by BB Print

Why is Branding so Important?

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is: everything! A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all […]

Logo Design

1. Distinguish yourself from the competition The challenge of the perfect logo…. It can seem out of reach, but when you arrive at the right logo- it’s so very right. As a central design element for your business, logos represent the first point of communication between your brand and your audience. And in a world […]

How to Make your Brochure Stand Out from the Crowd

Brochures are a great way to show off your company’s products and services while increasing brand awareness among your potential customers. To make sure your brochure stands out from other business’ print marketing materials, pay special attention to these design elements. Branding One of the main purposes of any print marketing campaign is to boost […]

‘Green’ Email Footers

Source: Two Sides Australia 30/08/2016 Sick of seeing ‘Think before you print’ email footers? It has become common practice to see emails with footer messages such as ‘Do you really need to print this email? it will harm the environment,’ or ‘Think before you print.’ These messages, although attempting to promote positive environmental behaviour, often ignore the […]

5 Fun Facts About Printing

Let’s face it. Computers and the internet are here to stay. But where does that leave print? With everything online and our environment in turmoil, do we really need paper? Do we really need printing services? Despite what some people may think, the printing industry is thriving. After a slump in the mid-2000s, printing has […]

The Benefits of Marketing with Postcards

Simple yet powerful, the humble post card can be used to convey an enormous amount of branding information. Aside from this, the post card is an ideal print marketing tool for smaller businesses and start-ups as they are economic to print and can be used for a wide variety of purposes. This week, we look […]