5 Fun Facts About Printing

Let’s face it. Computers and the internet are here to stay. But where does that leave print? With everything online and our environment in turmoil, do we really need paper? Do we really need printing services? Despite what some people may think, the printing industry is thriving. After a slump in the mid-2000s, printing has had a resurgence in more recent years and printing is bigger business than the automotive and video game industries. To celebrate print’s comeback (because who doesn’t love an underdog), here are five things you never knew about the printing industry:

1. Printing was actually invented by the Chinese, not Johannes Gutenberg
We all know that Gutenberg invented the printing press but he didn’t invent printing. Over 500 years before Gutenberg was able to mass produce books with his revolutionary machine, Chinese monks were using wooden blocks dipped in ink and pressing them on parchment to create text.

2. The Chinese also invented business cards
Business cards are one of the print industry’s most common products. In the 1400s, the Chinese began using their version of a business card. These cards were not used for commercial purposes so were seen as calling cards, used to announce a meeting with another person.

3. Only a convict knew how to use Australia’s first printing press
Australia got its first printing press when a small hand press was brought over with the First Fleet in 1788, but no one knew how to use it. Between 1795 and 1880, a convict named George Hughes taught himself how to use the press and was commissioned by New South Wales governor John Hunter to print orders and regulations.

4. Paper production is actually good for the environment
Over its life cycle, paper provides environmental, social and economic benefits while protecting and maintaining public health, welfare and the environment. This means that paper is one of only a few truly sustainable products in the world.

5. Print is an effective advertising medium

A study by TRU, a division of TNS Research Global, entitled “Millennial Paper Usage and Attitudes” found that compared to digital, print advertising was seen as official, trustworthy and secure.

The Benefits of Marketing with Postcards

Simple yet powerful, the humble post card can be used to convey an enormous amount of branding information. Aside from this, the post card is an ideal print marketing tool for smaller businesses and start-ups as they are economic to print and can be used for a wide variety of purposes. This week, we look at the key benefits of marketing with postcards.

Versatile
Postcards lend themselves to a range of different marketing applications. They can be used as a branding exercise both in the mail and in-store, as a special offer voucher, as an invitation, as an oversized business card, as a miniature information sheet or even as a tag for products.

Lots of creative license
Anything goes when it comes to commercial post card design really and it’s a great opportunity to get creative with the philosophy of your brand. Visual metaphors, puns, cartoons, artwork, photography and even recipes are all examples of some of the creative ways postcards can be used not only as a branding tool, but as an aesthetically pleasing, humorous or practical piece of paper ephemera that consumers will want to keep around or display.

Cost effective
As they are just a single piece of card and relatively small, postcards, even full colour designs are fairly cost effective to print as they have no folding or finishing charges and cost very little to post. The low cost of postcards make it viable for smaller companies to run more frequent and larger scale campaigns to keep customers interested.

High readership
Because they don’t come wrapped or enclosed, postcards are almost always read by consumers as the message is so readily available. On study suggests that 80% of postcards sent to households are read and more than half of those recipients will be driven to making a purchasing decision as a result of receiving the postcard.