How to Make your Brochure Stand Out from the Crowd

Brochures are a great way to show off your company’s products and services while increasing brand awareness among your potential customers. To make sure your brochure stands out from other business’ print marketing materials, pay special attention to these design elements.

Branding
One of the main purposes of any print marketing campaign is to boost brand awareness, so in order to do this well, your brochure will need to clearly display your brand’s logo. Your brochure should also feature colours and style elements already associated with your brand, allowing consumers to easily recognise your imagery.

Colour
Of course, the colours you choose for your brochure should be visually pleasing and eye-catching, while remaining simple and accessible. If your logo colours are too bold to use throughout the entire brochure, use them as a highlight or, if they’re seriously outdated, consider undertaking a rebranding and updating your print marketing materials after this is complete. A few, bright, bold tones will help to highlight your products and make your brochure stand out from the crowd.

Design
It’s worth investing in a professional design for your brochure, as this will show consumers that your business is professional and reliable. Contact a professional graphic designer and relay them your ideas to come up with an original brochure design that’s anything but amateur.

Finish
When working with your designer, it’s also a good idea to discuss things like paper stock and finish. By paying a bit more for a high quality paper stock, in either a glossy or matte finish, you will project a much more professional image for your business and impress potential customers.

Images
Of course, if your brochure’s purpose is to sell products, you will need to include some professional product photography. A professional photographer will take care to represent your products in the best possible light, focusing on things like lighting, composition and angles to ensure your products look appealing and will attract attention.

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